Read Selling to China: A Guide to Doing Business in China for Small- and Medium-Sized Companies by Stanley Chao Free Online


Ebook Selling to China: A Guide to Doing Business in China for Small- and Medium-Sized Companies by Stanley Chao read! Book Title: Selling to China: A Guide to Doing Business in China for Small- and Medium-Sized Companies
The author of the book: Stanley Chao
Language: English
Format files: PDF
The size of the: 319 KB
Edition: iUniverse
Date of issue: November 7th 2012
ISBN: No data
ISBN 13: No data

Read full description of the books:

The conventional wisdom that only large corporations can do business in China is a thing of the past. Small- and medium-sized businesses today enjoy the same opportunities in China once granted only to large, multinational conglomerates. In Selling to China, author Stanley Chao helps all businesses

• learn effective ways to deal with Chinese businesspeople and private and state-owned companies;
• analyze whether certain products or services are viable for the Chinese market;
• understand the psyche of the “Mao Generation” Chinese who are now China’s business owners, executives, and government leaders; and
• develop low-cost, market-entry strategies

Filled with clear, tangible steps and applicable personal anecdotes, Selling to China bridges the gap between Western and Chinese cultures, languages, and histories to help businesses enter the Chinese marketplace.

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Read information about the author

Ebook Selling to China: A Guide to Doing Business in China for Small- and Medium-Sized Companies read Online! Stanley Chao has worked in China for more than twenty years and currently serves as managing director for All In Consulting, assisting companies in their Asia and China business strategies. He holds degrees from Columbia University, the University of Pennsylvania, and an MBA from UCLA. He speaks Mandarin and Japanese.


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