Read Elephant Walk, Balancing Business Performance and Brand Strategy for the Long Haul by Patrick Smyth Free Online
Book Title: Elephant Walk, Balancing Business Performance and Brand Strategy for the Long Haul|
The author of the book: Patrick Smyth
Format files: PDF
The size of the: 437 KB
Edition: Enchanted Forest Press
Date of issue: December 12th 2010
ISBN: No data
ISBN 13: No data
Read full description of the books:ELEPHANT WALK gives you an interesting and entertaining glimpse into the world of African elephants, and what makes them the lords of the jungle. Businesses that emulate those attributes can be empowered to take the lead in their marketplace. Sustained profitability can be achieved by balancing business performance with brand strategy for the long haul. You Will Learn HOW TO: Coordinate every aspect of your business to create a sustainable brand. Increase profits by aligning all human and operational resources with the brand promise increases profits. Enhance customer perception is the result of all their experiences with your business over time. Customer centric brand strategies lead to true differentiation from your competitors. Challenges businesses face: Leaders often lack understanding of the role of the brand, its way more than a logo. Operating performance metrics often fail to measure the actual customer experience. Poor alignment with the brand promise results in wasted time and money. Focusing on the vendor community, not the customer community, weakens perceived value and customer loyalty. Who should read this book? Business owners, Corporate executives, Chief marketing officers, Branding Leaders, and You...
Read information about the authorPatrick is an author and business performance specialist and a recognized coach, speaker, and trainer to individuals and business leaders. He helps businesses achieve success by clarifying their vision, strategic plans, leadership, operating process improvement, change management, brand and marketing strategy.
His experience spans roles and industries including software development, product management, strategic marketing, senior executive, entrepreneur and life and business coach. He is a natural problem-solver highly skilled at simplifying complex business problems.
He lives in Middle Tennessee with his wife and enjoys healthy nutrition, gardening and photography.
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